Social Media
Social Media has become the newest and latest must have interactive brand communication tool in every organisations marketing plan and if it isn’t in yours, it’s just a matter of time. The most important thing to remember about Social Media is that it is just that, another brand communication tool in your marketing toolbox and unless the same basic marketing and strategic rules are applied, it will fail.
It is for this reason that NXT’s primary goal is to create complete strategic Social Media solutions, for our clients, with unique brand specific applications with the ability to provide detailed reports on every campaign, aggregated and accessible real time by you. NXT will not just enable your clients to engage with your brand across Social Media channels but also mange your Brands perception, your online reputation.
For more about our Social Media Offering Contact Dani Morley and Lee-Anne Olfsen
Web
A website needs to be thought of as a business, a franchise, or an extension of an existing business with the same set of rules. Planning is key to the success of any site whether it’s a MOBI site or a web based application. The most important elements to remember for your site are:
Who is the site for?
What purpose or function will your site be providing?
How will your target market find your site and is it interactive or just informative?
For NXT it’s about providing functional solutions for our clients through processes and services like SEO (Search Engine Optimisation), Google analytics and many more.
NXT have dedicated design and development teams that have more than ten years experience in the industry, people who have been around long enough to be able to strategically plan, design, develop and implement any web based solution required by our clients, and most importantly they are passionate about it.
For more on our web based solutions please contact Dani Morley
Mobile
With the Advent of the iPhone and other smart phones like the HTC or the Black Berry consumers have started becoming more and more dependent on their smart phones and the reason for this is they make our lives faster, social, organized, more real time than ever before with your content at your fingertips, and yes even fun.
The functionality of mobile is changing so rapidly we have come to realise that the key to a successful application development team, and to be a market leader in this arena you need to live the technology, literally immerse yourself in it on a day to day basis to understand its brand benefits. One of which is consuming your mobile and digital content daily, hourly even.
However it’s not the phone, it’s the applications that are being developed by companies like NXT. Brand custodians that take the time to strategically intervene with sound strategy and access to market leading content providers.
As smart phone users, we are constantly on the look out for that next great app. Apps and content providers that can make life simpler and smarter. These types of apps are being created daily for every reason that you could possibly think of, from business tools to communications tools, navigation apps even Social Media apps, and games.
Mobile applications are here to stay, with over 225,000 applications available just on the App store alone as of June 2010 and more available on some of the competitor platforms we are likely to see applications development around for a long time to come.
For more on our mobile applications contact Dani Morley
Products
All Brands and marketers know they have to include digital and mobile into their strategies and are doing it as we speak. It is measurable, interactive, and is a critical part of your brand strategy that Marketers and budgets are paying more attention to. But are you piloting and driving your own campaigns? Are you utilising your data to make decisions and align your strategies to success? Are you targeting and conversing with your clients on your terms? NXT have created an award winning product that enables and empowers our clients with the ability, to create, manage, and control entire digital marketing campaigns, from anywhere in the world, with our web based customised CICLOPS dashboard called the Deck.
We provide you with the tools to create SMS and E-mail campaigns and with our real time reporting platform we enrich you with the knowledge to activate your brand or your client’s brand across every media touch point, not just digital.
With CICLOPS we enable you to measure your media return on investment through the use of unique mobile keyword identifiers. With mobile keyword identifiers you are able to retrieve reports and track responses from each and every media touch point., above the line through to online, as soon as a consumer interacts and responds to your advert.
NXT also offers bulk SMS messaging solutions for clients that need to get their message out to specific target markets.
For more information on the NXT CICLOPS product solutions please contact Dani Morley
About Us
NXT is an Innovative Digital Convergence Agency that was established in 2006. The objective of the creator was to create a Strategic, full service Digital Agency with a complete set of products and services that would set it apart from the clutter of industries competitors, not just as a player in an already saturated industry but as a leader. The products, platforms, and managed services developed and delivered by NXT are what defines them as a differentiator. The proof of this winning formula was presented to NXT in 2008 in the form of a Vodacom Best Innovations Award for a product called CICLOPS.
CICLOPS was developed by NXT to enable its client’s with the ability to acquire, manage and communicate directly with their Common Interest Community target markets as well as retrieve detailed and accurate reports based on their campaign response and reactions through every channel and touch point of marketing. From traditional above the line and below the line, through to digital.
NXT’S combined experience stems from more than 14 years in Mobile, Web design and development, Applications development, Marketing, Advertising, and Strategy.
Our experience, processes and innovative approach are just a few of the reasons why NXT is chosen to enable, empower and pilot high profile clients as well as small to medium enterprises, across all digital, mobile and social media landscapes. We find solutions. We believe in what we do. Because it is not just about what we do that matters, but the way in which we do it for you.
For more about NXT contact Wayne Levine or Dani Morley
